Making your web site as optimized and accessible for search engines is extremely important to attract visitors to your web site. Our web site optimization service will first do an initial optimization of your website. This includes first consulting with you and doing some key word research to determine which key words work best for your sites purposes. We will then optimize content on the website (keyword optimization) so those keywords are well represented in your sites front page and sub pages. We also make sure that we do no “keyword stuff” your site, to ensure no negative search engine crawl results.
Depending on the budget of the SEO package you wish and level of services, we can also implement search engine friendly URL's for your web site. What this does is makes more search engine friendly urls for the pages on your website. This is especially effective for any php / database driven web site, where for example, your URLS may look like http://www.mysite.com/index.php?Cpath=21_2 . Once we modify the web site code we can have the site show proper product names and categories in a more friendly URL format like http://www.mysite.com/products/shirts/mens-large-shirt-2.html . This gives better search engine results, as the search engine believes this is a static page rather than a web application, and also provides a more human friendly address for pages on your site.
Additionally, content is always important when it comes to a web sites search engine optimization. Depending on the package/budget we can have our search engine optimization specialists write up additional content on a monthly basis to add to your website. This content will be relevant to your web site's key words, and that means it will also assist with your search engine results as over time, sites such as Google learn that your site has new content being added on a regular basis, and we re-spider your site more often, and this can lead to higher page rankings for your web site.
Another part of our search engine optimization services is the building of back links on your website. These are links that go to other web sites. Back links are important to search engines because the more sites that have links to your site on, the better our page results can also become, as the search engine considers your site and its content more “important” if other sites are linking to it. This is accomplished with a link-exchange system we put on your web site, that can allow other web masters to place a link to their web site and in exchange, they place a link on their site to yours. The software we use to accomplish this automates the process, even checking to make sure your link is on their site, so you have little up-keep work to deal with.
If you would like more information on our Search Engine Optimization Services, please click here to contact us.
Inkspot Media has several web design packages available, each designed to meet specific needs of our clients. These packages include...
E-Commerce web sites allow you to sell your products online. Our e-commerce packages are powerful and feature rich web applications that give you all the tools you need to successfully enter the online marketplace.
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An informational site is a non e-commerce site that is mainly used to present information about your business, organization or group. Our informational web site packages include an easy to use and maintain content management system and many other great features.
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Our blog web site package is the easy way to get yourself online and blogging. We have a great blog package with easy to use features and lots of expandability.
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